:root{--idea-page-pad:clamp(48px, 6.4vw, 96px);--idea-max:1560px}.idea-page{background:var(--deep);color:var(--ink)}.idea-page main{overflow:clip}.idea-page .site-header{background:#fff}.idea-shell{width:min(100%, calc(var(--idea-max) + (var(--idea-page-pad) * 2)));padding-inline:var(--idea-page-pad);margin-inline:auto}.idea-eyebrow{color:var(--gold-ink,#8c6f3d);letter-spacing:.1em;margin:0;font-size:12px;font-weight:600}.idea-hero{isolation:isolate;padding:var(--header) var(--idea-page-pad) 0;background:linear-gradient(to bottom, #fff 0 60%, var(--deep) 60% 100%);position:relative}.idea-hero:before{content:"";z-index:0;top:var(--header);bottom:18%;right:0;left:var(--idea-page-pad);background:var(--navy);position:absolute}.idea-hero-grid{width:min(100%, var(--idea-max));z-index:1;color:#fff;background:0 0;grid-template-columns:58% 42%;min-height:624px;margin:0 auto;display:grid;position:relative}.idea-hero-copy{flex-direction:column;align-items:flex-start;min-height:624px;padding:52px clamp(46px,5vw,84px) 52px clamp(0px,280px - 16vw,52px);display:flex}.idea-hero h1{color:#fff;letter-spacing:-.02em;max-width:690px;margin:0;font-size:clamp(56px,4.5vw,60px);font-weight:400;line-height:1.12}.idea-lead{color:#ffffffeb;max-width:630px;margin:36px 0 0;font-size:19px;line-height:1.75}.idea-hero-media{aspect-ratio:9/10;z-index:2;justify-self:start;width:calc(100% + clamp(40px,4vw,64px));min-width:0;max-width:620px;height:auto;min-height:0;margin:52px 0 0;position:relative;overflow:hidden}.idea-hero-media img{object-fit:cover;object-position:56% center;width:100%;height:100%;display:block}.idea-insight{isolation:isolate;background:var(--deep);color:#fff;padding:72px 0 88px;position:relative}.idea-method-heading h2{letter-spacing:-.02em;margin:22px 0 0;font-size:clamp(56px,4.5vw,60px);font-weight:400;line-height:1.18}.idea-pillars{grid-template-columns:repeat(3,1fr);display:grid}.idea-pillars article{border-left:1px solid #ffffff4d;min-height:280px;padding:28px clamp(24px,2.5vw,40px) 24px}.idea-pillars article:first-child{padding-left:24px}.idea-pillars h3{color:#fff;min-height:72px;margin:0 0 18px;font-size:clamp(30px,2.5vw,34px);font-weight:500;line-height:1.22}.idea-pillars p{color:#ffffffbd;margin:0;font-size:16px;line-height:1.72}.idea-pillars p span{color:#ffffff9e;font:500 12px/1.65 var(--font-inter), sans-serif;letter-spacing:.08em;margin-top:20px;display:block}.idea-method-heading h2{color:var(--navy)}.idea-method{background:#fff;padding:152px 0 140px}.idea-method-heading{grid-template-columns:repeat(12,1fr);align-items:end;gap:24px;display:grid}.idea-method-heading>h2{grid-column:1/span 7;max-width:820px}.idea-method-heading>p{color:var(--slate);grid-column:9/span 4;margin:0 0 9px;font-size:18px;line-height:1.85}.idea-method-heading>p span{color:var(--navy);font-weight:500}.idea-method-list{margin-top:94px}.idea-method-row{border-top:1px solid var(--line);grid-template-columns:3.4fr 4.5fr 3.1fr;align-items:start;gap:clamp(32px,5vw,82px);padding:46px 0 52px;display:grid}.idea-method-row:last-child{border-bottom:1px solid var(--line)}.idea-method-title h3{color:var(--navy);letter-spacing:-.02em;margin:0;font-size:clamp(30px,2.5vw,34px);font-weight:400;line-height:1.22}.idea-method-body p{color:var(--ink);margin:0 0 18px;font-size:16px;line-height:1.85}.idea-method-body p:last-child{margin-bottom:0}.idea-method-row figure{aspect-ratio:3/2;margin:0;overflow:hidden}.idea-method-row img{object-fit:cover;width:100%;height:100%;transition:transform .6s ease-out;display:block}.idea-method-row:nth-child(2) img{object-position:62% center}.idea-method-row:hover img{transform:scale(1.06)}[data-reveal]{opacity:0;transition:opacity .55s cubic-bezier(.39,.57,.56,1),transform .55s cubic-bezier(.39,.57,.56,1);transform:translateY(26px)}[data-reveal].is-visible{opacity:1;transform:none}@media (max-width:1100px){.idea-hero-grid,.idea-hero-copy{min-height:580px}.idea-hero-media{height:auto}.idea-method-row{grid-template-columns:3fr 4.5fr}.idea-method-row figure{grid-column:2;width:min(100%,440px);margin-top:16px}}@media (max-width:820px){:root{--idea-page-pad:24px}.idea-page .site-header{background:#fff}.idea-hero{padding-top:var(--header);background:linear-gradient(to bottom, #fff 0 60%, var(--deep) 60% 100%)}.idea-hero:before{top:var(--header);background:var(--navy);bottom:18%;right:0}.idea-hero-grid{grid-template-columns:1fr;min-height:0}.idea-hero-copy{min-height:520px;padding:34px 32px 42px}.idea-hero h1{font-size:clamp(40px,11vw,48px)}.idea-lead{margin-top:42px;font-size:17px}.idea-hero-media{justify-self:stretch;width:100%;max-width:none;height:auto;margin-top:24px}.idea-insight{padding:64px 0 72px}.idea-pillars{grid-template-columns:1fr}.idea-pillars article{border-bottom:1px solid #ffffff29;min-height:0;padding-block:30px}.idea-pillars h3{font-size:clamp(26px,7vw,30px)}.idea-method{padding:96px 0 88px}.idea-method-heading{display:block}.idea-method-heading h2{font-size:clamp(36px,8.5vw,38px)}.idea-method-heading>p{margin-top:32px}.idea-method-list{margin-top:60px}.idea-method-row{grid-template-columns:1fr;gap:34px;padding:42px 0}.idea-method-title h3{font-size:clamp(26px,7vw,30px)}.idea-method-row figure{grid-column:auto;width:100%;margin-top:4px}}@media (max-width:544px){:root{--idea-page-pad:20px}.idea-hero-copy{min-height:460px;padding:28px 24px 34px}.idea-hero h1{font-size:clamp(40px,11vw,48px);line-height:1.18}.idea-lead{margin-top:36px;font-size:16px;line-height:1.75}.idea-hero-media{height:auto;margin-top:20px}.idea-method-heading h2{font-size:clamp(36px,8.5vw,38px)}.idea-pillars article{border-left:1px solid #ffffff52;padding:28px 0 30px 20px}.idea-pillars h3{min-height:0;margin:0 0 18px;font-size:clamp(26px,7vw,30px)}.idea-method-title h3{font-size:clamp(26px,7vw,30px)}.idea-method-body p{font-size:16px;line-height:1.78}.idea-method-row figure{aspect-ratio:3/2}}@media (prefers-reduced-motion:reduce){[data-reveal]{opacity:1;transition:none;transform:none}.idea-method-row img{transition:none}.idea-method-row:hover img{transform:none}}@media (min-width:821px){.idea-hero h1{font-size:70px}}@media (min-width:544px) and (max-width:820px){.idea-hero h1{font-size:70px}}
